Unveiling Journeys with Tiffany Alexander

From Corporate Math to Marketing Metrics: Turning Data Into Business Growth

Tiffany Alexander Season 1 Episode 140

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0:00 | 26:29

What if your marketing data could tell the story of your business—clearly, honestly, and profitably?

In this episode of Unveiling Journeys, Tiffany Alexander sits down with Boshra Kargar, founder of Infinity Metrics, a business analytics and marketing audit company helping entrepreneurs uncover leaks, optimize channels, and make smarter decisions.

Boshra shares her remarkable journey from growing up during war in Iran, to immigrating to the U.S., thriving in corporate finance, and finally launching her own business—all while navigating personal and health challenges.

Bio:
Boshra Kargar survived war, abuse, and the challenges of immigration to create a life and business built on resilience and insight. Drawing from her own journey... from childhood trauma in Iran to earning advanced degrees in the U.S.... she now helps business owners uncover the real story behind their data, optimize marketing, and scale with confidence. Her approach is rooted in lived experience, not theory, offering tools and strategies that work in the real world.

We dive into:
✅ How to audit marketing effectively without relying on guesswork
✅ The story behind Boshra’s unique talent for connecting data, numbers, and strategy
✅ Lessons on trust, leadership, and creating value for clients
✅ Why early structuring and analytics can scale a business faster
✅ One-liners of wisdom for business owners navigating advice overload

If you’re a business owner, entrepreneur, or data enthusiast, this episode is packed with insight, resilience, and practical strategies.

Connect with Boshra Kargar:
🌐 Website: https://www.infinitimetrix.com/
💼 LinkedIn: https://www.linkedin.com/in/boshrakargar/
📧 Email: INFO@INFINITIMETRIX.COM

#EntrepreneurJourney #MarketingAnalytics #DataDrivenBusiness #BusinessGrowth #InfinityMetrics #SmallBusinessStrategy #MarketingAudit #WomenInBusiness #Entrepreneurship #BusinessInsights

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